LX content had to work across multiple platforms; broadcast, Instagram, TikTok, web, and streaming, each needing a different storytelling style. I had to craft pieces that fit both the digital pacing and the broadcast tone.

• Produced, shot, wrote, and edited original stories

• Created Instagram + TikTok content tuned to trends

• Took news content from live broadcasts and repurposed it for digital

• Edited VOs, VOSOTs, SOTs, and packages for live shows

• Shot interviews, b-roll, and standups

• Wrote scripts and built story arcs

• Edited short-form and long-form content

• Tailored versions for platform-specific formats

• Increased viewer engagement on LX’s social platforms

• Delivered fast-turn edits for daily news and lifestyle segments

• Strengthened LX’s digital presence with original short-form content

• Helped producers quickly adapt stories for multiple audiences

• Engaging Instagram reels + TikToks

• Creative lifestyle digital packages

• Social recaps

• News segments for live broadcast