The brand needed consistent, organized digital content to support lead generation and market visibility. They were also behind on property videos, deals posts, and customer-facing updates.

• Shot and edited 6+ property videos weekly

• Increased Instagram following by 55%

• Increased TikTok following by 34%

• Wrote daily blogs and updated the website

• Coordinated with agents to keep content accurate and aligned

• Managed all digital organization (Google Drive, Excel trackers, Discord)

• Streamlined weekly shoot schedule

• Implemented content organization and labeling systems

• Maintained a rolling library of updated property visuals

• Created lifestyle content featuring agents and neighborhoods

• Wrote SEO-friendly blog posts to support search discovery

• Achieved rapid social growth within 5 months

• Improved content consistency and output

• Helped agents market properties more effectively

• Boosted brand visibility through storytelling + volume

• Organized all assets into easy-to-use libraries for future campaigns

• Property highlight videos

• Lifestyle reels featuring agents

• Website blog content

• Deal breakdown posts

• Educational reels